How to Build an Empire: Glock’s Secret Path to Profits
A fascinating look inside the Glock empire and how it grew from Businessweek:
Glock’s Secret Path to Profits
It’s the largest supplier of handguns to law enforcement in the U.S. But behind its success lies a troubling tale of business intrigue.
Gaston Glock, an Austrian manufacturer of shovels and knives, had an improbable dream: He would make a fortune selling handguns in America. In the early 1980s, Glock, a self-taught firearm designer, produced an innovative pistol for the Austrian military. He then devised a plan for promoting his invention in the U.S., the world’s richest gun market. First, he’d persuade American police they needed a lightweight weapon with more ammunition than traditional revolvers. Then he’d use his law enforcement bona fides to win over private gun buyers.
The strategy succeeded spectacularly.
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