British billionaire Richard Branson cross-dressed to work as a flight attendant for a rival airline after losing a bet to Malaysian airline tycoon Tony Fernandes. During the flight Branson served drinks, meals, and made flight announcements during the six-hour trip.

This is far from the first time that Sir Richard has gone drag and one begins to suspect that he rather enjoys it.

Watch the video:

British billionaire Richard Branson (C) waves before boarding an AirAsia flight bound for Kualu Lumpur to work as a flight attendant at Perth Airport on May 12, 2013.(AFP Photo / Tony Ashby)

British billionaire Richard Branson (2nd L) poses for pictures along with AirAsia group chief Tony Fernandes ( L) at the Low Cost Carrier Terminal (LCCT) in Sepang, outside Kuala Lumpur on May 12, 2013.(AFP Photo / Mohd Rasfan)

Tony Fernandes (R) being served by British billionaire Richard Branson (L), who is dressed as a female flight attendant, in the air while flying from the Australian city of Perth to the Malaysian city of Kuala Lumpur. Branson honoured a losing bet by serving as a stewardess with Fernandes over whose Formula One racing team would finish ahead of each other at the Abu Dhabi race during their debut 2010 season.(AFP Photo / Aair Asia)

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