Why is the Price so Low?
Over the years a number of people have asked why the Playbook is so cheap compared to other courses aimed at business owners and CEOs. Most of these tend to retail in the $1200 to $1500 range. Moreover, experts keep advising me to raise the price up into this range. The people who asked the question were concerned that the course might not be up to par with what they were accustomed to in terms of quality. Here’s the main reason why some courses sell in the high range. Video. The course creator will add video of himself standing or sitting before a camera reading the course to you. It’s a very effective trick because, oddly enough, people are much more inclined to pay double when a product has video. The only problem is that these videos tend to become boring after about 15 minutes and don’t really add any value to the product. Video is simply a marketing trick to squeeze more money out of you.
To arrive at my current pricing plans, I have conducted experimentation and looked at how much of my time is consumed in answering questions and providing some degree of guidance to enrollees. Equally importantly, I want to deliver the biggest possible bang for your buck. The course is most definitely equal to anything you would pay two to three times as much for. Bear in mind that there is nothing like the Playbook out there.
Also keep in mind that the price has been climbing slowly but steadily. The longer you wait the more you will pay.
