To Grow Fast Should You Build or Buy?

Whenever the topic of small business growth strategies comes up, there’s one that’s almost never remembered. I refer to growth via acquisitions, or as it’s sometimes called “inorganic growth.” Practically everyone’s thinking is limited to so-called “organic growth.” So let’s take a look at these two basic growth strategies and consider their pluses and minuses.

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Entrepreneurs and Small Business Owners Can Use Acquisitions to Double or Triple Their Customer Base Overnight

Oftentimes it’s easier to significantly increase your customer base through the acquisition of competitors than it is with the more commonly used marketing route.  Anyone with at least a modicum of business experience appreciates just how challenging it is for an established business to grow its customer base by 10% per annum if it relies solely on marketing efforts.  On the other hand, the acquisition of a competitor can double, triple, or quadruple your customer base at deal closing. Continue reading

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