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“The 24 Hour War” The Ford/Ferrari Rivalry [TRAILER]

This looks like a must see for those who enjoy films and documentaries about business. This one is about the intense rivalry between Ferrari and Ford.  Back in the early 1960s Ford thought it had a done deal with Ferrari to acquire the famous supercar designer and maker. When Ford executives flew to Italy to sign the paperwork, Enzo killed the deal.

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Marcus Meets Murchison-Hume

In 2008 Max Kater founded Los Angeles-based Murchison-Hume a maker of non-toxic cleaning products. She was motivated by a desire to make cleaning products which her son wouldn’t be allergic to.

As is normally the case with companies appearing on The Profit, Murchison-Hume is in crisis. The main reason for this is that Max creates products for herself not her market. Her husband, Peter, who has a day job is subsidizing the business with his income.

Shortly after arriving at the company Marcus mentions that he finds the brand name an odd choice for a cleaning product line. It really does sound like a law firm. Continue reading

Marcus Saves Chicago’s Honest Foods

This was a very good episode if you’re more into the business lessons than the drama.

Background

The Honest Foods catering company was launched in 1997 with three thousand dollars by Tad Devlin. Tad just has a natural flair for cooking and his food looks mouth-wateringly tasty. Honest Foods then grew into a company serving the film and television production business in Chicago.  In recent months the its sales have dropped 30% and Tad is deeply worried. Hence the call to Marcus. Unfortunately the reason for the drop is never looked into nor explained. It would have been interesting to know why this is the case.

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In this fourth episode of the fourth season Marcus responds to an SOS call from Flex Watches of Los Angeles.

Background

Flex Watches was launched in 2010 by Trevor Jones and Travis Lubinsky who are childhood friends. The company is based around the schtick that it donates a percentage of its revenues to charitable causes. As for the product line itself, it’s a mile wide and consists mostly of cheaply priced models. In 2012 the company hit one million in revenues but sales have been plummeting ever since and the company is now stuck with half a million in non-moving inventory.

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