Fred Smith

Brinkmanship: the art or practice of pushing a dangerous situation or confrontation to the limit of safety especially to force a desired outcome.

One of the stories that best exemplifies how tycoons can think differently is about Fred Smith realizing that FedEx had run out of cash and would have to stop flying. Co-founder, Roger Frock, tells the story this way in his history of the company Changing How The World Does Business. On page 101, Frock writes:

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