Ivar Kreuger

How Ivar Kreuger Disrupted the Match Industry

In order to appreciate the genius of financial wizard Ivar Kreuger (1880 – 1932), you need to first understand just how important matches were in his time to everyone. People used them throughout the day to light the fire-place when it got cold, to light oil lamps at dusk, to light the stove when it was time to cook a meal, to light cigars and cigarettes. Everyone over the age of 8 carried a box of match sticks with them at all times. Continue reading

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