The Profit
Marcus develops a growth strategy for a chain of blue jean retailers.
It’s nice to see Marcus on the best coast for a change. This was an odd episode which I attribute to the editing team leaving important scenes on the cutting room floor.
Background
The owner of Blues Jean Bar, Lady Fuller (“Lady” is her actual first name), founded the chain of blue jean stores. At one point there were thirteen stores stretching from the Bay Area to Boston but a lack of profitability forced her to shutter ten of them. Now only three remain in San Francisco, Dallas, and Chicago.
Many fans are asking about how successful Marcus Lemonis’s growth strategy has been to date.
According to Marcus, his total investment to date since launching The Profit has been $31.5 million. He elaborated, “I know exactly what I’ve invested. I’ve invested just a little over $31.5 million as I sit here today, with another $4 to $5 million to go into the businesses that have been on the show for this particular season.”
Marcus’s Growth Strategy for Bentley’s Corner Barkery (not bakery)
This is one of the very best episodes to date.
Background
Bentley’s is a small chain of natural pet food stores which finds that it is growing too quickly for its own good. The business was launched in 2008 by Lisa and Giovanni Senafe. The owners refer to it as “the Trader Joe’s for pets.” It has seven stores in the Chicagoland area. The Senafes own 70% with a silent investor holding the remaining 30% of the equity in exchange for $300k.
He’s back and this time it’s personal!
Marcus returns with the third season of The Profit on October 28th right after the GOP debate. After that the episodes will air on their regular day and time beginning TUESDAY, NOVEMBER 3 at 10PM ET/PT.
So How are Marcus’s Growth Strategies Panning Out?
In this ninth, and I assume penultimate episode, of the third season, Marcus revisits three businesses from the first two seasons to let us know how they are doing.
Sweet Pete’s Candy
I was very impressed, as I am sure you were, with the rapid growth of Sweet Pete’s Candy. Pete and Allison are the kind of honest and hardworking people you really want to see do well in business.
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