Glock’s Secret Path to Profits
Here’s an inside look at how the Glock grew into an industry juggernaut.
It’s the largest supplier of handguns to law enforcement in the U.S. But behind its success lies a troubling tale of business intrigue.
Gaston Glock, an Austrian manufacturer of shovels and knives, had an improbable dream: He would make a fortune selling handguns in America. In the early 1980s, Glock, a self-taught firearm designer, produced an innovative pistol for the Austrian military. He then devised a plan for promoting his invention in the U.S., the world’s richest gun market. First, he’d persuade American police they needed a lightweight weapon with more ammunition than traditional revolvers. Then he’d use his law enforcement bona fides to win over private gun buyers.
The strategy succeeded spectacularly.