The Profit: Jacob Maarse Florists
The second episode of The Profit about Jacob Maarse Florists of Pasadena, CA ends with one of the most unforgettable displays of immaturity (and worse) that you can ever expect to witness. While Hank Maarse isn’t the first or the last person to try to weasel out of an agreement, he certainly made the situation far worse by doing it on camera for a nationally televised reality series. People who renege on deals usually attempt to do so in private with minimal witnesses in case it ever ends up in court.
In a nutshell, Hank inherited the family florist business after his entrepreneurial father Jacob died in 2010. The business quickly turned into a money loser under the lackadaisical leadership of the 49 year old man-child. The only thing that has saved the business to date are a number of substantial cash infusions by Hank’s long-suffering mom. She does this not so much for Hank as for the legacy of her late husband.
To minimize spoilers, let’s just say that Marcus as usual delivers on his promise. He not only implements a large number of changes that will serve to quickly turn the business around, but he spends his own money doing so. Although the precise figure in not revealed it’s definitely over $150,000. In return for his investment of time and money, Marcus is supposed to be rewarded with 25% of the company as per the agreement.
Although it’s only a verbal agreement, it is recorded by the television cameras.
On the day of the relaunch, with both staff and customers in great spirits, Hank decides to stay at home and hide under his bed to mope. When he finally does show up a day or two later, he attempts in the most unconvincing manner possible to deny that Marcus has made improvements in order to justify weaseling out of their agreement. This key scene begins around minute 36:00.
However, the real pay off in the episode comes from watching Marcus work his magic on a dying business.
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