The Tycoon Playbook

How Business Empires Are Built

The Profit: Jacob Maarse Florists

The second episode of The Profit about Jacob Maarse Florists of Pasadena, CA ends with one of the most unforgettable displays of immaturity (and worse) that you can ever expect to witness. While Hank Maarse isn’t the first or the last person to try to weasel out of an agreement, he certainly made the situation far worse by doing it on camera for a nationally televised reality series. People who renege on deals usually attempt to do so in private with minimal witnesses in case it ever ends up in court.

In a nutshell, Hank inherited the family florist business after his entrepreneurial father Jacob died in 2010. The business quickly turned into a money loser under the lackadaisical leadership of the 49 year old man-child. The only thing that has saved the business to date are a number of substantial cash infusions by Hank’s long-suffering mom. She does this not so much for Hank as for the legacy of her late husband.

People, Product, and Process

People, Product, and Process

To minimize spoilers, let’s just say that Marcus as usual delivers on his promise. He not only implements a large number of changes that will serve to quickly turn the business around, but he spends his own money doing so. Although the precise figure in not revealed it’s definitely over $150,000. In return for his investment of time and money, Marcus is supposed to be rewarded with 25% of the company as per the agreement.

Although it’s only a verbal agreement, it is recorded by the television cameras.

On the day of the relaunch, with both staff and customers in great spirits, Hank decides to stay at home and hide under his bed to mope. When he finally does show up a day or two later, he attempts in the most unconvincing manner possible to deny that Marcus has made improvements in order to justify weaseling out of their agreement. This key scene begins around minute 36:00.

However, the real pay off in the episode comes from watching Marcus work his magic on a dying business.

Find out how Marcus plays the game of business.

Hank Maarse and Marcus Lemonis

Hank Maarse reneges on his deal with Marcus Lemonis

Click the image to be transported to the video page. CNBC doesn’t allow embedding.

 

31 Responses to The Profit: Marcus and Hank Maarse

  • What a greedy little pig. I suspect Hank was telling himself that since Marcus had already made all the changes needed to save the shop, he was no longer need.

    • This florist is awful. I walked in today to buy flowers for a friend. Not one person greeted me. As I shopped around and selected my purchase. Took it to the counter and still no one acknowledged my presence. The girls were too busy chatting about their personal life. I took my 100 purchase out of there.

    • Wow. I wouldn’t trust Hank not to steal from my credit card. He probably overcharges and even double bills. What a liar and a cheat. UGH!

  • Hmmm, not so good. Marcus is batting .333. One win, one disaster, and one walk-away. The woman with the pop-corn business was even a worse character than the Hank.

  • Man-child is definitely the appropriate word for this business owner. Not only does he not understand appreciation, integrity, or respect, but he doesn’t even have the social intelligence to not act like a teenager (at age 49) on national TV… it’s so crazy, I can’t help but find it funny.

  • Hank, you said it yourself in the car – and on camera. Marcus dropped far more than $100K on your business. YOU said it was more like $150K.

    But don’t guesstimate – add the numbers up.

    You need an exorcism to drive out the 10 year old who possessed you in the final minutes of the episode. That was, without a doubt, one of the most embarrassing stunts I’ve ever seen an “adult” pull. And you did it ON CAMERA. Are you completely clueless?

    Marcus made the investment as promised, repurposed the staff and the business – gave it the necessary jolt to wake it out of that Rip Van Winkle spell you cast over it.

    Downplaying the transformation Marcus created just made you look even more foolish.

  • Marcus said he would put a lean on the building and do what was necessary to get his money back. I hope he did. What is the present situation with the business and with Marcus getting his money back?

  • I read somewhere that Hank’s mom paid Marcus back the $150,000 he spent on the shop.

    • I hope that is an accurate report. Hank has a much better business now that Marcus got in there and straightened it out but with Hank’s immaturity and lack of work ethic, that 2nd generation business will not succeed.

  • I knew Jacob Maarse and I know Hank Maarse since the last 30 years. Jacob was a very efficient, hard working borderline greedy business man, a good man overall. Hank on the other hand was and he still is and spoil brat that he never since I remember amounted to anything by himself. He has been living off of his parents money since I know him. “He work at the flower shop” enjoying the benefits of his father hard work for years. His father passed in 2010 since then he became in charge as he call himself the man in charge and the owner of the company and look at what happened since then, the business went down and it will continue in that direction, because Hank Maarse as I know him is a man who needs psychological help. Watching this report I concluded that his mental state is not better than the Hank I knew in the past, who was already showing clear signs of dysfunctional behavior, neurotic reactions to say the least.

    • David, thank you for your post. It is good to have someone who really knows and has experienced in reality the situation. You confirmed what I thought. It is really sad.

      I know a third generation newspaper owner/publisher who put his family business in such a hole by borrowing $30 million on new printing presses and equipment and the business was not generating ad revenue to cover that huge debt. He sold the business just recently and family members will have a few million to divide but no more legacy built by their grandfather about a 100 years ago.

      The mis-management by 2nd and 3rd generation family members is pandemic. There appears to be a sense of entitlement and apathy oftentimes.

  • Why would anyone in Pasadena ever want to support this business? After the show concluded, I thought to myself, what an embarrassment to the mother, employees, even his father. I am glad CNBC aired this program and just can’t believe one of Hank’s closest advisors convinced him to go off on a tangent on national TV. What a shame to the people who really care about the business and are desperately trying to make the business successful.

  • Hey this guy Hank is riding on Daddy’s coat-tails.
    It’s obvious he’s not fit to run a business.
    As for the popcorn lady that couldn’t find the 400k profit, considering her lax accounting and physical appearance the first place I would look is up her nose……

  • Just watching this for the first time, good grief the middle aged loser son of the late Jacob Maarse deserves to lose the family business, what a disappointing useless son, he had 40 some years to learn,

  • What an episode, this could have been a textbook home run, how could any of the employees put up with the spoiled brat mankid. The mother should have used better judgement and sold the business when her husband passed. Give it six months, it will be worth a fraction of a fraction!

  • Hank Maarse is a joke. Shame on him.

  • Great show

  • he really behaves 14 and not his actual age as marcus pointed out, i just watched it yesterday in class and the whole class went so crazy, sizing and hissing at hank… he behaved really childish, not good!

  • Hank probably wears Disney pull-ups and bottle feeds. What a disgrace for the legacy of his dad. I wonder how many Hanks exist in the small businesses in our neighborhoods. No wonder the majority goes under!!!

  • Is it true that the shop has closed for good?

  • If this were my site I would ask Mr. Lemonis to endorse the Tycoon Playbook. Lots of people want to be like him so you would get more enrollments.

  • Hank is a stupid lazy jerk. His mother should cut off all money to him. What a disgusting human. I really hope he goes out of business and ends up homeless.

  • I just checked Yelp. They are still in business. I wish I lived near there. I have managed many businesses and out of work. I would contact the mother to take over, fire her son and get this business back in shape.

    • Joe, I sure wish you would be able to turn it around. Someone really needs to. Hank is pitiable. Somewhere his parents did not do right by him, or he changed when he became an adult, but this man has huge problems. He would have long been out of business in a smaller market with more competition, such as the area in which I live.

  • What’s the latest news on the lawsuit?

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