Marcus Lemonis meets Patrick DiLascia.

DiLascia is a Los Angeles-based line of clothing with messages.

If you still wear clothing with big words you should check them out.

In this second episode of the fourth season, Marcus is called in to rescue the store which is failing from a combination of none existent management and non-moving inventory.  If Marcus doesn’t cut a check Patrick will be forced to shutter it in two months. Meanwhile Patrick is driving around town in a very nice BMW convertible while his siblings work for him for free.

Long story short, Marcus buys half the business for $200K, instills some discipline into the product design process, gives equity to Patrick’s long-suffering sister and brother, and then begins introducing Patrick to big buyers at chains such as Bloomingdale’s.

~The End

I wish there some interesting business lessons to point to in this episode but alas there are none really.

Hopefully we will get an episode next week about a bigger company which produces things and has employees. Then we can do a 3P analysis of what Marcus did to turn it around. One-man firms where it’s all in the proprietor’s head are just not that interesting.

Frankly speaking, both episodes to date have been unsatisfying.

Clothing with words.

DiLascia: Clothing with words.



4 Responses to The Profit: Marcus Lemonis and DiLascia

  • Paul Fussell, in his book “Class,” which explored social class in America, wrote that readability in clothing was a clear class indicator. Upper class clothing has no visible writing, upper middle might have a discreet logo, on down to the proles, who tend to be walking billboards for Budweiser and the Redskins.

    • What you are saying is that DiLascia is declasse?

      • I was reminded of the Fussell claim by Peter’s comment that “If you still wear clothing with big words you should check them out,” but, yeah, I think those shirts are vulgar, and not in a good way.

  • Watching this man-child was a bit painful. However, I liked the design process that Marcus presented in this episode. While I don’t act upon every idea that pops into my head, I certainly don’t take the time to think through every idea before acting on them. I’m starting a project that requires careful attention to all the moving parts that will roll out in different stages. Planning it all out on paper is a new challenge for me.

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