growth strategies

How to Buy a Business: Buying Your Competitors

Most small businesses struggle with excruciatingly slow growth because after the first year or so of operations during which they attracted the market’s low-hanging fruit. Once this segment has been tapped the situation turns into one of trench warfare where they are fighting for new customers one at a time with competitors. The costs of this strategy can be high while the payoffs are low.

One way to break out of this demoralizing situation is to buy up competitors to acquire their customer base at closing.

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