Billionaire Growth Strategies
Marcus Meets Murchison-Hume
In 2008 Max Kater founded Los Angeles-based Murchison-Hume a maker of non-toxic cleaning products. She was motivated by a desire to make cleaning products which her son wouldn’t be allergic to.
As is normally the case with companies appearing on The Profit, Murchison-Hume is in crisis. The main reason for this is that Max creates products for herself not her market. Her husband, Peter, who has a day job is subsidizing the business with his income.
Shortly after arriving at the company Marcus mentions that he finds the brand name an odd choice for a cleaning product line. It really does sound like a law firm. Continue reading
Marcus Saves Chicago’s Honest Foods
This was a very good episode if you’re more into the business lessons than the drama.
The Honest Foods catering company was launched in 1997 with three thousand dollars by Tad Devlin. Tad just has a natural flair for cooking and his food looks mouth-wateringly tasty. Honest Foods then grew into a company serving the film and television production business in Chicago. In recent months the its sales have dropped 30% and Tad is deeply worried. Hence the call to Marcus. Unfortunately the reason for the drop is never looked into nor explained. It would have been interesting to know why this is the case.
In this fourth episode of the fourth season Marcus responds to an SOS call from Flex Watches of Los Angeles.
Flex Watches was launched in 2010 by Trevor Jones and Travis Lubinsky who are childhood friends. The company is based around the schtick that it donates a percentage of its revenues to charitable causes. As for the product line itself, it’s a mile wide and consists mostly of cheaply priced models. In 2012 the company hit one million in revenues but sales have been plummeting ever since and the company is now stuck with half a million in non-moving inventory.
Marcus Lemonis and the crazy Soup Market guy of Milwaukee, Wisconsin.
This episode was a bit more interesting in a business sense than the first two of the fourth season, and I will explain why in a moment, but first things first.
The Soup Market was launched by Dave Jurena in 2004 with a 50/50 business partner who died suddenly in 2015. The other fellow was the business brains behind the venture while Dave was and remains the cook.
The Milwaukee based chain sells what Marcus calls “heavy soups” due to their unhealthy doses of calories and sodium. As the heavy-set Dave explains, he doesn’t create soups for the “bikini crowd.”
Marcus Lemonis meets Patrick DiLascia.
DiLascia is a Los Angeles-based line of clothing with messages.
If you still wear clothing with big words you should check them out.
In this second episode of the fourth season, Marcus is called in to rescue the store which is failing from a combination of none existent management and non-moving inventory. If Marcus doesn’t cut a check Patrick will be forced to shutter it in two months. Meanwhile Patrick is driving around town in a very nice BMW convertible while his siblings work for him for free.